Story Posted: May 12, 2010

Kickoff to Good Health with the Saskatchewan Roughriders

SaskCanola and the Saskatchewan Roughriders are partnering for the second year to spread the good news about canola oil. Click below to watch the Kickoff video played at all Rider home games.

The three year partnership with the Saskatchewan Roughriders allows SaskCanola to use the Rider brand - a major brand recognized and supported by thousands people in Saskatchewan and across Canada.

It also provides SaskCanola with the opportunity to advance a market development campaign that promotes the health benefits of canola oil to consumers, the Saskatchewan canola industry and celebrates registered canola producers.

The overall theme for the campaign is Kickoff to Good Health.

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